The airline loyalty market is changing. The profile of the traveller has shifted for many airlines, from flying corporate 'frequent' travellers to an increase in leisure and VFR travellers and loyalty strategies have needed to evolve with this. Airlines are focusing more on customer engagement as a whole with the key goal to enrich customer data that will become more important when moving towards an Offer Management environment. This report assesses the vendors offering Loyalty Management Systems in the airline space and current technology advancements in the area of loyalty.