| Information | |
|---|---|
| Company Name | The Lacek Group |
| Founded | 1993 |
| Head Office | Minnesota, United States of America |
| Parent Company | OgilvyOne |
| Ownership | Private Company |
| Website | www.lacek.com |
| Annual Revenue | 60 million US$ |
Employee Range | 201-500 (336 in software) |
| Technology |
|---|
| Unknown |
| Functionality |
|---|
| Offers a full management loyalty marketing programs including software products and business processes. |
| Products |
|---|
T2RL Application Capabilities
T2RL Application Capabilities refers to the vendors ability to fulfil capabilities in the T2RL Architecture Reference Model
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| Business Intelligence Personalisation Tools Redemption Other Solutions |
| Description and History |
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The Lacek Group provides support across the full range of loyalty marketing programs. It is not limited to the provision of software but also includes program design, communications, promotions and analytics.
In 2000, the company was acquired by OgilvyOne, a division of Ogilvy and Mather to enhance its capabilities in loyalty marketing. Other comprehensive suites offered by The... more> (login required) |
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T2RL data is the result of two decades of research and is derived from published sources, direct primary research and in the course of our work with airlines, IT vendors and investors. We believe it is the most up to date, accurate, broad and impartial information available.
Subscriptions start at £10,000 (less for airlines) and can be engaged through our sales team or directly via our shop.
Our home page contains more details about the contents of the site. t2rl.com has information about us and our products, services and events.
Our Insight section features some article headlines you may find interesting.